In our Euroval blog, as experts in appraisals and valuations of all types of properties, we are going to give you the necessary advice to make the sale of your company a success.
B2B sales are commercial exchanges that occur between two companies, that is, when a business sells its product or service to another business, and, although each company and each sector of activity require specific studies and reports, the process of buying and selling a company is generally approached in the same way.
The process of buying and selling a company is a complex process where both buyer and seller must assess a multitude of factors beforehand to determine the price of the transfer.
The valuation will depend, for example, on whether or not commercial premises and offices, machinery, technological elements or brands, patents and copyrights are transferred. The valuation will also be different if the business is to be liquidated or done with another that is going to continue with its activity.
In summary, each valuation will be different because each company is different. Each one has different particularities and generally there are so many details that it is advisable that a team of experts be in charge of carrying out the valuation. Qualified professionals will be in charge of establishing an objective valuation, an essential fact to sit down to negotiate with good conditions, but the most important thing is that the conditions are realistic.
Value your company
Contenido
- 1 Before buying or selling a company, you must be clear about the answers to the following questions:
- 1.1 What do you want to achieve?
- 1.2 Why is the other party interested in buying or selling the company?
- 1.3 What form of payment and what terms do I prefer?
- 1.4 What studies should be carried out prior to the sale?
- 1.5 Should I sign a preliminary private contract or a letter of intent?
- 1.6 Why is it so important to have a Company Appraisal report?
- 1.7 Is it necessary for each party to make its own valuation?
- 2 Advice for the seller
- 3 Advice for the buyer
Before buying or selling a company, you must be clear about the answers to the following questions:
What do you want to achieve?
This is the first question that every buyer and seller must have an answer to before sitting down to negotiate. It is important to know how far each party is capable of going and at what point they consider that the operation is not acceptable because it does not compensate.
Why is the other party interested in buying or selling the company?
When a business is valued, the factors for which it is wanted to be bought or sold will directly influence. It is not the same that an entrepreneur wants to sell his company because he needs liquidity or because he wants to retire and does not have a person who wants to continue with the activity of the business.
What form of payment and what terms do I prefer?
When the time comes when the desirable value is agreed upon by both parties and before signing the contract for the number of audits required, the form of payment must be discussed. The most common are bank transfer, cash, bank check or bill of exchange. Regardless of the method of payment, it must be reflected in the purchase agreement and, in turn, it is advisable to add all the clauses regarding this area by the lawyers. For example, in all installment purchase agreements, a clause is usually set by which the seller recovers ownership of the company in the event that the buyer breaches any of the clauses.
What studies should be carried out prior to the sale?
Once the possibility of reaching an agreement is known, all the reports to be carried out must be detailed, for example, the sales book or infomemo.
This report will be provided by the buyer and is what is known as a company's cover letter. It does not include detailed information about the business, but it does include a summarized description in case future buyers back out.
Only when binding agreements are established between the parties, all information about the company is provided through a due diligence process.
Should I sign a preliminary private contract or a letter of intent?
Yes, the letter of intent will describe the most relevant points of an agreement between the two parties. In this way, the two parties record the desire to formalize the transaction and establish guidelines for the future operation and those commitments that will be formalized later with a contract.
The only binding effect of the letter of intent is the obligation of exclusivity and confidentiality, but if both parties wish, they can determine that it has that binding character and establish what the consequences would be in the event that any party breaches it.
Why is it so important to have a Company Appraisal report?
This is a process that is used for multiple purposes, with the objective of quantifying its total assets, that is, to achieve an estimate or quantification of all the elements that make up the business structure, including its projection, assets, activity, customer portfolio, real rights, intellectual property rights, position in a specific economic sector and any other tangible or intangible element susceptible to valuation.
There are times that require the valuation of a company, as occurs in the processes of purchase/sale, debt restructuring and obtaining lines of financing, and other diverse scenarios, from processes of capital increase, entry and exit of partners, analysis of investments and divestments to situations of inheritances or successions, or even, the remuneration of shareholders.
Is it necessary for each party to make its own valuation?
Yes, because no valuation is going to have the same value as another. As it is not exact, each hypothesis, methodologies, knowledge of the business and future projections can give a different value.
Value your company
Advice for the seller
You must not neglect your company: senior positions must be divided, some to take care of monitoring the sale while others must remain at the forefront so that it does not lose value and buyers do not take advantage of it, because we must not forget that the main objective is to carry out the sale of the business.
The valuation of the business must be objective. The sale of your company will surely be one of the most important decisions of your professional life, and if the main objective is to sell, the buyer will understand the objectivity of the appraisal.
You must have resources for a year. The sale of a company is a long process that generally lasts between 6 and 12 months, so you should not be confident, as it may lead you to have to lower the price of the company or even that the buyer backs out due to running out of resources.
Have a professional valuation company approved by the Bank of Spain and registered in the Register of Appraisal Companies of the National Securities Market Commission that has independent and qualified experts.
Transparent accounts. One of the main tips is to have a history of financial results in the same way as a complete audited year so that they demonstrate that the profitability obtained and the ability to generate value is sustained over time.
Know if there are transfers of real estate and if the seller is a tenant of the property because in those cases the price of the change of business would vary in large quantities.
Advice for the buyer
Look for the opportunity, because after the situation with the pandemic there are many businesses that have been forced to sell their company due to lack of financing. Do not forget to get to know well who you are negotiating with either.
Ensure exclusivity through the letter of intent through which you demand that the seller leave specifically written that he does not commit to not selling or negotiating with a third party. In the same way that if you deliver a signal, make sure that it is reflected to avoid future problems, such as, for example, if the seller does not meet the deadlines, the money from the entry must be returned
With the Due Diligence service you will avoid problems, that service are audits where the most relevant aspects of the state of a real estate asset are analyzed in order to provide the client with relevant information on the current situation for the improvement in decision making.
Technical Due Diligence informs with the most critical aspects, possible present and future risks, as well as those potentially favorable, that allow to show the real possibilities of the asset.
The reports are applicable to land, buildings with unfinished construction, or finished product. It is highly recommended to wait to have the audit reports before setting the purchase price.
Finally, it should be noted to know if the machinery is subject to leasing contracts, it is advisable to include as an express agreement of the contract the subrogation of the buyer in all the rights and obligations of the seller, including the right to exercise the purchase option. And that the specific transfers that are going to change owners are specified in the purchase agreement.
In summary, you must remember that when a sale of a company is carried out there will always be differences between buyer and seller, because each one will look out for himself, but a profitable agreement must be reached for both parties. Reaching this point will be easier if you have the right specialists.
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